Radical Tampa Bay is the official Radical Motorsport dealer based at The Motor Enclave. They produces a range of lightweight, high-performance race cars for drivers of all experience levels.

The Problem

The Motor Enclave is a licensed dealer of Radical vehicles, but wanted their race track venue site and their Radical vehicle site to be separate. The site needed to show off the different models, used vehicles as well as the overall experience of owning a Radical. The site had to flow with the existing Radical brand but also show off The Motor Enclave as well.

Solution

The solution was to design and develop a WordPress site with the Radical branding mixed with video and imagery captured at The Motor Enclave race track. I created a video background on the homepage that catches the users attention by cutting together multiple clips. I utilized the very high end imagery of the vehicles and added a simple way for them to add used vehicle listings on the site. The final site has aided in The Motor Enclave selling more Radical vehicles than previously planned.