An initial kickoff meeting where I learn the purpose of the project, the ultimate goal, what problems exist that need to be solved and expected timeline.

I gather analytics, research comparable projects, create an initial design brief and begin pulling together imagery, textures and patterns that give off the overall tone of the project.

At this step I begin to create user journeys and wireframes based on the project’s needs. I utilize the data gathered to influence the components and overall layout.

I design main components, interactive elements and content in prototype form. This allows the design to be sufficiently tested for feedback and ensure an easy handover to a DEV team.

I conduct usability, accessibility and responsive testing. I make corrections based on testing and create the final approved design to pass off to developers.