While working at FordDirect I was able to work on their newest ecommerce project called The Shop. It is a Shopify based marketplace that offers different partnered services to Ford and Lincoln Dealers. I was in change of content management as well as leading the design and development of all landing pages and product pages.

The Problem

FordDirect had the need to expand their portfolio of services from 3rd party partners. They wanted to create a website that is a one-stop-shop to all the services a vehicle dealership would need.

Solution

The solution was to design and develop a customized Shopify website that would make it extremely easy for dealerships to search and find solutions to their daily tasks. Utilizing customized product pages, advanced dynamic content based on data from your Ford/Lincoln dealerships and a clean design allows dealers to sign up for services on a site that is extremely scaleable. The site has also increased the interest in companies that want to with FordDirect which has increased the solutions offered for all dealerships.