North 72 Boutique is a shop that specializes in unique clothing for women. They wanted their brand to be edgy but suitable for both women in their 20s as well as 30s-40s. The project included logo design, print & marketing tools, and a website.

The Problem

North 72 had a storefront but didn’t have a brand. They required everything from a logo, brochure, business cards and a simple ad based website.

The Solution

I was able to create them a brand that is both edgy and organic by utilizing big bold colors and natural illustrations and fonts. I matched the colors and logos with some high fashion photography and the brand was off and running. Their website served as a information and ad based site where the owner could post new sales and deals and give the customers more information about the company and where to find their stores.