Mr. Alan’s is a retail company that has been around Detroit since the 70s. A few years back they went through a re-brand to not only update their stores but to sell more premium clothing and sneakers. Their presence online was nonexistent so they hired me to create them a website and marketing advertisements that matched their new brand look.

The Problem

Mr. Alan’s was mostly a brick and mortar company with many locations. They were hesitant to trust building an online store. The small online store they previously built had a lot of issues with fraudulent orders and had very little traffic.

The Solution

I was able to design and develop a Shopify digital storefront within a few months that quadrupled Mr. Alan’s online sales within the first 6 months of the site being live. While having very little inventory I utilized A/B testing and site analytics to really drill down to the exact products and variations the online customers wanted to see. I used specific email cadences to get potential customers excited about product launches as well as product add-ons to increase overall sales to beat out some of their top physical stores. The website helped the company get to a level where they were acquired by a company called SNIPES.