FordDirect offers many products that help assist Ford and Lincoln dealers nation wide. They have many partnerships with companies that offer their services with the bonus of Ford’s proprietary data.

The Problem

Their previous website, although functional, did not give off the look and feel of an advanced digital company. FordDirect offering many data and tech solutions to their Ford and Lincoln dealers, they needed a website to match.

The Solution

Create a website design that has a tech style to it that still has a human touch to it. This was accomplished by utilizing white space and clean and clear content. I was in charge of leading the development of their new site. I coded all HTML and CSS styling as well as prioritized tasks for the development team. The final site now has a better visualization of what the company does and stands for.